Isakhiwo sesitolo sokudayisa sisho izinto ezilungisiwe, izibonisi zomkhiqizo, nezindlela zokubonisa okuthengiswayo ngaphakathi kwesitolo.Izakhiwo zesitolo ezihlukile zingathinta kakhulu izici eziningi zesitolo, okubaluleke kakhulu kube umuzwa wokuthenga wamakhasimende.Isakhiwo esifanelekile sesitolo asikwazi nje ukukusiza ukuthi ugqamise imikhiqizo ethengiswa kakhulu esitolo, kodwa futhi sandise isikhathi sokuthenga futhi sithuthukise umuzwa wamakhasimende.Amakhasimende akhetha isitolo esihlelwe kahle, ngakho-ke usikhetha kanjani isakhiwo sesitolo esilungile sebhizinisi lakho?
Namuhla, unezinketho eziningi, futhi ngaphandle uma uwazi ukhiye wokuthengisa okubukwayo wesitolo sakho, ungase ukhungatheke futhi udidwe izinketho eziningi kakhulu.
Kulesi sihloko, sizocubungula ngokujulile ekusizeni ukuthi ukhethe isixazululo sokuthengisa esibukwayo (umhlahlandlela wesakhiwo se-rack) esilungele isitolo sakho sokudayisa.Sizophendula le mibuzo elandelayo:
※Kuyini ukuthengisa okubonakalayo (isakhiwo sesitolo)?
※Izinzuzo kanye nokubi kwezakhiwo zesitolo ezihlukahlukene
※Indlela yokukhetha isakhiwo esifanele sesitolo sakho
Njengoba sinesipiliyoni seminyaka engaphezu kwengu-15 embonini yezinsiza zokudayisa zaseShayina, sinolwazi lwangaphakathi ukuze sinikeze izeluleko zokuthenga ezisebenzayo zezinkampani zamadizayini nabathengi bezitolo zezitolo.
Ngakho-ke, ake siqale.
(Qaphela: Kunamagama amaningi ahlukene asetshenziselwa ukuchaza amashalofu okuboniswa. Lawa ahlanganisa i-Display Shelf, I-Display Rack, i-Display Fixture, i-Display Stand, i-POS Display, i-POP Display, ne-Point Of Purchase. Kodwa-ke, ngenxa yokungaguquguquki, sizobhekisela ku-Display Rack. njengengqungquthela yokuqanjwa kwamagama
Okuqukethwe:
1. Kuyini ukuthengisa okubonakalayo (isakhiwo sesitolo)?
Ukuthengisa okubonakalayo, okubuye kwaziwe njengesakhiwo sesitolo noma idizayini yokudayisa, kuwumkhuba wokudala indawo ehehayo nebukekayo endaweni yokudayisa.Kuhilela ukuklama ukwakheka kwesitolo, ukuhlela izibonisi zomkhiqizo, nokukhetha ukukhanya, imibala, nokuthungwa ukuze udale isimo esikhangayo esibukeka esithuthukisa ukuthengisa futhi sithuthukise ukuzizwisa konke kokuthenga kumakhasimende.Ukuthengisa okubonakalayo okusebenzayo kungaheha amakhasimende, kuwakhuthaze ukuthi ahlole isitolo, futhi ekugcineni ashayele ukuthengisa.
Ngaphambi kokukhetha ukwakheka kwezitolo zezitolo, kufanele siqale sicacise ukuthi yiziphi izinqumo zesakhiwo sesitolo.Ngokucwaninga, akunzima ukuthola ukuthi abantu abaningi bazoqala ukubheka ngakwesobunxele bese beya kwesokudla lapho bengena esitolo sokudayisa, futhi indlela yokunyakaza esitolo nayo ikhetha ukusuka kwesokudla ukuya kwesobunxele ngokuphambene newashi.Ngakho-ke, kufanele sihlanganise izimiso ze-aesthetics kanye ne-psychology.Thuthukisa umuzwa wamakhasimende esitolo futhi uwaholele emikhiqizweni esifuna kakhulu ukuthi amakhasimende ayithenge.
Okulandelayo kuzokwethula izakhiwo zesitolo ezinhlanu ezivame ukusetshenziswa.Ngithemba ukuthi ungakhetha isakhiwo sesitolo esifanele kakhulu ngokuya ngosayizi, umkhiqizo, isitayela, njll.
2.Isingeniso Nezincomo Zezakhiwo Ezi-5 Zezitolo Ezivamile.
2.1 Isakhiwo sokugeleza samahhala
Isakhiwo sokugeleza samahhala siwumzamo onesibindi wokwephula isakhiwo esivamile.Awukho umthetho wamabomu kulesi sakhiwo, futhi amakhasimende angakhetha ngokukhululekile indlela yawo yokuhamba.Yiqiniso, inzuzo yale ndlela ukuthi amakhasimende ngokuqinisekile azozulazula phambi kwezimpahla azithandayo kakhulu.
Izinzuzo:
1. Ifanele indawo encane
2. Ingabe kulula ukuthola ukuthi amakhasimende athanda imikhiqizo
3. Ifanele izitolo ezinemikhiqizo embalwa
Ububi:
1. Ayikwazi ukuqondisa amakhasimende ngendlela eqondile
2. Imikhiqizo eminingi izohlanganisa isitolo
1. Sebenzisa Isikhala: Isakhiwo sokugeleza samahhala sivame ukusetshenziselwa ukubonisa izimpahla ezinosayizi abahlukahlukene, izimo, nemibala, ngakho-ke kubalulekile ukusebenzisa ngokugcwele isikhala sokubonisa.Sebenzisa ubude nobubanzi ngangokunokwenzeka ukuze udale izikhala zokubonisa ezinamaleveli amaningi kanye nama-engeli amaningi.
2. Hlela Imikhiqizo: Faka imikhiqizo ngokwezigaba ukuze ufinyelele ikhasimende ngokushesha futhi kalula.Imikhiqizo ingahlukaniswa ngohlobo, umsebenzi, umbala, njll.
3. Dala Ama-Visual Effects: Sebenzisa izisetshenziswa zokubonisa ezihlukene kanye nezinsiza ukuze udale imiphumela ekhangayo yokubuka.Isibonelo, uma ubonisa imikhiqizo yasekhishini, sebenzisa indawo yasekhishini elingisiwe ukuze ubonise imikhiqizo futhi uvumele amakhasimende ukuthi aqonde kangcono ukusetshenziswa kwawo kanye nomthelela.
4. Khulisa Ukusebenzisana: Faka izinto ezisebenzisanayo kusibonisi ukuze ubandakanye amakhasimende.Isibonelo, lapho ubonisa imikhiqizo ye-elekthronikhi, setha indawo yesipiliyoni ukuze uvumele amakhasimende ukuthi azibonele mathupha izici zomkhiqizo.
5. Buyekeza Izibonisi: Njalo buyekeza izibonisi ngokuya ngezinkathi zonyaka, amaholide, noma amaphromoshini.Lokhu kungathatha ukunakwa kwamakhasimende futhi kubenze bazizwe beqabulekile futhi bemangele.
2.2 Isakhiwo sesitolo segridi
Insimbi Engagqwali insimbi eyingxubevange ikakhulukazi eyakhiwe ngensimbi, i-chromium, i-nickel, nenani elincane lezinye izakhi.Okulandelayo izinzuzo kanye nokubi zezinto Stainless Steel:
Izinzuzo:
1 .Amakhasimende angandisa isikhathi sawo sokuphequlula esitolo
2. Ungakwazi ngokukhetha ukubeka imikhiqizo yokuphromotha lapho amakhasimende angayibona khona
3. Lesi sakhiwo senziwe ngokugcwele ekusebenzeni
4. Ifanele izinhlobonhlobo zezimpahla, inani elikhulu lezitolo
Ububi:
1. Amakhasimende angase angakwazi ukuthola imikhiqizo ayidingayo ngokuqondile
2. Amakhasimende angase angakuthandi ukuhlukahluka komkhiqizo wesitolo sakho
3. Isipiliyoni sokuthenga siphansi
Isiphakamiso:
1. Sebenzisa amashelufu angashintshi kanye nezakhiwo: Isakhiwo segridi sincike kuphethini engaguquki yezinto ezilungiswayo namashalofu, ngakho qiniseka ukuthi usebenzisa izinhlobo ezifanayo zokulungisa kanye namashelufu kuso sonke isitolo.
2.Sebenzisa amaphasishi aqondile: Amaphasishi aqondile asiza amakhasimende ukuthi azule esitolo futhi akwenze kube lula ukuthola abakufunayo.Qiniseka ukuthi amaphasishi akho avuleke ngokwanele ukuze amukele izinqola zokuthenga namanye amakhasimende.
3. Dala izindawo okugxilwe kuzo: Sebenzisa ama-end caps nezinye izibonisi ukuze udale izindawo okugxilwe kuzo kuso sonke isitolo.Lokhu kuzosiza ukuheha amakhasimende futhi uwagcine ebambe iqhaza ngokuthengisa kwakho.
3. Sebenzisa izimpawu: Izimpawu zibalulekile kunoma yisiphi isakhiwo sesitolo, kodwa zibaluleke kakhulu kusakhiwo segridi.Sebenzisa izimpawu ukuze usize amakhasimende athole indlela yawo esitolo futhi athole imikhiqizo ethile.
Kugcine kuhlelekile: Isakhiwo segridi sincike ekuhlelekeni nasekuhambisaneni, ngakho qiniseka ukuthi ugcina isitolo sakho sicocekile futhi sicocekile.Gcwalisa kabusha amashalofu futhi uqiniseke ukuthi yonke into isendaweni yayo efanele.
Ngokulandela lawa macebiso, ungakha isakhiwo sesitolo segridi esisebenzayo nesisebenzayo esizokusiza ukhulise ukuthengisa kwakho futhi unikeze ulwazi oluhle lokuthenga kumakhasimende akho.
Izinzuzo:
1.Ifanele izitolo ezacile
Amaphutha:
1. Isakhiwo sesitolo sihlangene kakhulu, ulwazi lokuthenga kwamakhasimende lunciphile
Isiphakamiso:
1. Dala imigqa ecacile: Sebenzisa izimpawu nezibonisi ukuze usize ukuqondisa amakhasimende esitolo, ugqamise imikhiqizo ebalulekile namaphromoshini.
2. Imikhiqizo ehlobene neqembu:Ukuhlanganisa imikhiqizo efanayo ndawonye kuzokwenza kube lula kumakhasimende ukuthola lokho abakufunayo.
3. Vumela indawo eningi:Ama-aisles ane-engeli wesakhiwo se-herringbone angayenza izwakale ivuleke kakhulu kunesakhiwo esivamile, kodwa kusabalulekile ukuvumela isikhala esanele ukuze amakhasimende akwazi ukuhamba kahle esitolo.
4. Cabangela ukukhanya:Ukukhanyisa kungadlala indima enkulu ekudaleni umoya wokwamukela nokuzibandakanya kusakhiwo se-herringbone.Sebenzisa inhlanganisela yokukhanya kwe-ambient nokugqama ukuze udonse ukunaka emikhiqizweni emikhulu nezibonisi.
Sekukonke, ukwakheka kwe-herringbone kuyisinqumo esihle kubathengisi abafuna ukudala isipiliyoni sokuthenga esibonakalayo esihehayo nesishukumisayo ngenkathi bekhulisa ukusetshenziswa kwendawo yabo yaphansi.
Isakhiwo sokudayisa esitolo, eyaziwa nangokuthi isakhiwo sesitolo se-boutique, luhlobo lwesakhiwo sokugeleza samahhala, esithuthukisa kakhulu inkululeko yomsebenzisi, bangathenga imikhiqizo ehambisanayo ezindaweni ezihlukahlukene zomkhiqizo, singasebenzisa ukulungiswa, izindonga, ama-aisles. , nokunye ukudala umuzwa wesitolo esincane ngaphakathi kwesitolo.
Izinzuzo:
1. Kwandise kakhulu amathuba okuthengisa
2. Ingagqamisa isitayela semikhiqizo ehlukene
Ububi:
3. Amakhasimende angase angahambi esitolo sonke
4. Kunzima ukuthi izitolo zibe ne-oda elicacile lokuhlukaniswa kwemikhiqizo
Isiphakamiso:
1. Dala ubunikazi bebhrend obucacile: Isitolo sesitolo kufanele sibe nobunikazi obuhlukile obuhambisana nesikhala esikhulu sokuthengisa kodwa futhi esiyingqayizivele ngokwanele ukuze sigqame.
2. Khulisa ukusetshenziswa kwendawo: Isikhala sivamise ukulinganiselwa ezitolo, ngakho-ke kubalulekile ukusebenzisa indawo etholakalayo ngempumelelo.Sebenzisa izinto ezishintshashintshayo zokubonisa nefenisha ukuze udale indawo esebenzayo nekhangayo.
3. Nikeza ulwazi lwekhasimende olungenazihibe: Inguquko phakathi kwendawo enkulu yokudayisa kanye nesitolo kufanele ingabi nazihibe, ibe nendlela ecacile kanye nedizayini ehlangene egcina ulwazi lokuthenga lulonke.
4. Bonisa imikhiqizo: Izitolo ezisezitolo zivame ukusetshenziselwa ukukhombisa umkhiqizo noma iqoqo elithile, ngakho-ke kubalulekile ukuveza imikhiqizo ngendlela ekhangayo nehehayo.Sebenzisa izibonisi zobuciko nokukhanyisa ukuze ugqamise imikhiqizo.
5. Dala umuzwa wokuhluka: Izitolo ziklanyelwe ukudala umuzwa wokuhluka futhi ziphakamise ulwazi lokuthenga.Sebenzisa izinto ezihlukile nokuhlobisa ukuze usethe isitolo sihluke kuso sonke indawo yokuthengisa.
Ngokulandela lezi zincomo, izitolo ezitolo zinganikeza ulwazi lokuthenga oluhehayo futhi olugxilile kumakhasimende kuyilapho zishayela ukuthengiswa komkhiqizo.
2.5Isakhiwo sesitolo sokudayisa seJiyomethri
Lesi yisakhiwo esidala kakhulu sezitolo zezitolo okwamanje.Inhloso yayo enkulu yokuthengisa ukukhomba isizukulwane esisha sabantu abasha.Lesi sakhiwo sezitolo zezitolo akufanele senze imizamo kuphela esakhiweni, kodwa futhi sengeze okuhlukile kudivayisi yokubonisa nesitayela sokuhlobisa sesitolo.
Izinzuzo:
1. Ingaheha abantu abasha abaningi ukuthi bayothenga
2. Usizo lokudala ibhrendi yomuntu siqu
Ububi:
1. Ayifaneleki kakhulu (kumakhasimende angeyona imfashini), okungenzeka ukuthi lolu hlobo lwesitolo luyinqaba kakhulu
2. Ukumosha indawo, ukusetshenziswa kancane kwendawo
1. Sebenzisa imigqa ehlanzekile nobujamo obulula: Izakhiwo zeJiyomethri zithembele emumeni olula nemigqa ehlanzekile ukuze kwakheke ukubukeka kwesimanjemanje nokuyinkimbinkimbi.Sebenzisa onxande, izikwele, nonxantathu ukuze udale izibonisi ezihehayo namalungiselelo omkhiqizo.
2. Dala izindawo okugxilwe kuzo: Izakhiwo zejiyomethri zingaba nesibindi futhi zihehe, ngakho-ke sebenzisa lokhu ukuze uzuze ngokudala amaphuzu agxilile kuzibonisi zakho.Sebenzisa i-asymmetry ne-negative space ukuze udwebe iso ezindaweni ezithile zesitolo.
3. Dlala ngobude nokujula: Izakhiwo zejiyomethri zinhle kakhulu ngokudala ukuphakama nokujula okuthakazelisayo kuzibonisi zakho.Sebenzisa amashelufu, izibonisi ezilengayo, nezinye izinto ukuze ungeze ubukhulu esitolo sakho.
4. Sebenzisa ukukhanyisa ukuze ugqamise izibonisi: Ukukhanyisa okufanele kungenza umehluko kusakhiwo sesitolo sejometri.Sebenzisa izibani nezinye izinhlobo zokukhanyisa ukuze ugqamise izibonisi zakho futhi udonse ukunaka ezindaweni ezithile zesitolo.
5. Kugcine kuhlelekile: Nakuba izakhiwo zejiyomethri zingakha ubuciko futhi zihluke, kubalulekile ukugcina izinto zihlelekile futhi kulula ukuzulazula.Qiniseka ukuthi kunesikhala esanele phakathi kwezibonisi nokuthi imikhiqizo ibhalwe ngokucacile futhi ihlelekile.
3. Isiphetho
Sengiphetha, ukwakheka kwamashalofu okufanelekile esitolo sokudayisa kubalulekile ekudaleni okuhlangenwe nakho kokuthenga okujabulisayo kumakhasimende nokwandisa ukuthengisa.Lapho unquma nge-izinto zokubeka amashelufu, kubalulekile ukucabangela ukuqina, ubuhle, kanye nokuphumelela kwezindleko.Ngaphezu kwalokho, izakhiwo zesitolo ezihlukene zingaba nezinzuzo ezihlukene kanye nokubi kuye ngohlobo lwemikhiqizo ethengiswayo kanye nesisekelo samakhasimende okuhlosiwe.Abathengisi kufanele bahlole ngokucophelela izidingo zesitolo sabo futhi bakhethe isakhiwo samashalofu esibonisa ngempumelelo imikhiqizo yabo futhi sidale indawo enethezekile nebukekayo kumakhasimende.Okokugcina, ukufuna isiqondiso kochwepheshe abanolwazi embonini yokubonisa izitolo kungaba usizo kakhulu ekwenzeni izinqumo ezinolwazi nasekuthuthukiseni ukwakheka kwamasheluvu esitolo.
Isikhathi sokuthumela: Mar-02-2023