Izinto ezinhlanu ezilandelayo ezibalulekile zibalulekile ekubumbeni isibonisi sezitolo esisesitolo emkhakheni wokumaketha okubukwayo okuthengisayo.
Lezi zici zihlanganisa:
1.Isithombe sangaphambili kwesitolo
2.Isakhiwo sesitolo
3.Izibonisi zesitolo zangaphandle
4.Interior esitolo display
5.Ukuxoxwa kwezindaba ngomkhiqizo
Uma lezi zinto zihlanganiswa, zingadalela amakhasimende umuzwa wokuthenga ogxilile.Ngokuqonda nokusebenzisa lezi zici ezibalulekile, abathengisi bangakwazi ukuheha izethameli zabo ezihlosiwe, baqhube ukuthengisa, futhi basungule isithombe somkhiqizo esiyingqayizivele.
Okuqukethwe:
1.Gcina Isithombe
a.Store Ambiance
I-ambiance yesitolo isho isimo esiphelele nesimo esidalwe ngaphakathi kwendawo yokudayisa.
Kubandakanya izici ezihlukahlukene njengokukhanya, umculo, iphunga, ukuhlanzeka, ukunethezeka, nokunye.I-ambiance yesitolo ingalungiswa ngokulawula lezi zici ukuze kuvuswe imizwa ethile noma kubhekelelwe izethameli ezithile eziqondiwe.I-ambiance eklanywe kahle ehlanzekile futhi enethezekile ingakhuthaza amakhasimende ukuthi ahlale isikhathi eside esitolo futhi yakhe isithombe esihle kakhulu somkhiqizo.
b.Idizayini Yesitolo
Idizayini yesitolo ihlanganisa izici ezihlukahlukene ezifana nesakhiwo, ukuhlobisa kwangaphakathi nangaphandle, kanye nezakhi zezakhiwo zendawo yokudayisa.
Umgomo wayo oyinhloko ukuklama isitayela sesitolo esihambisana nesithombe somkhiqizo.Idizayini yesitolo ephumelelayo ingathuthukisa ukuqashelwa komkhiqizo, ukwethembeka kwekhasimende, futhi ibe negalelo empumelelweni yezentengiso yesitolo.
2. Isakhiwo Sesitolo
a.Ipulani Yaphansi
Ipulani yaphansi isho ukuhlelwa ngokomzimba kwezindawo ezahlukene ngaphakathi kwesitolo.
Inquma ukugeleza nezindlela zokuzulazula zabo bobabili amakhasimende nabasebenzi.Uhlelo lwaphansi olunembile luqinisekisa ukuthi amakhasimende angathola kalula imikhiqizo, anciphise ukuminyana, futhi andise izinto zibe lula kubathengi.Ukwengeza, ipulani yaphansi ehlelwe kahle ikhombisa imikhiqizo ngempumelelo futhi ithuthukisa ukuthengisa.
b.Ukugeleza Kwethrafikhi
Ukugeleza kwethrafikhi kugxile emaphethini okunyakaza kwamakhasimende ngaphakathi kwesitolo.
Ngokuqondisa amasu amakhasimende ezindaweni ezithile, isitolo singaba nomthelela ekuthengeni kwabo.Ukugeleza kwethrafikhi okushelelayo kukhulisa ukuchayeka kwemikhiqizo kumakhasimende futhi kuthuthukisa namathuba okuthenga.Kubandakanya ukucatshangelwa okufana nokubeka izinto ezidumile, ukudala izibonisi zokuphromotha, nokukhuthaza ukuhlola ngezindlela ezikhethiwe.
3. Gcina isibonisi sangaphandle
a.Izibonisi zewindi
Izibonisi zamawindi zinikeza ukubuka kuqala kwesibonisi sokuthengisa ngaphakathi kwesitolo.
Kufanele zidonse ukunaka, zivuse ilukuluku, futhi zidlulise umlayezo womkhiqizo ngempumelelo.Izibonisi zamawindi zingabonisa imikhiqizo emisha, amaphromoshini esizini, noma izinto ezihlukile ukuze zihehe abangaba amakhasimende esitolo.
b.Izimpawu kanye namabhodi ezimpawu
Izimpawu namabhodi ezimpawu adlala indima ebalulekile ekudaleni ukuqwashisa ngomkhiqizo nasekuqondiseni amakhasimende esitolo.
Izimpawu nezihloko eziklanywe kahle kufanele zikhange, zifundeke kalula, futhi zihambisane nobunikazi bomkhiqizo.Bangasiza amakhasimende ukuthi athole isitolo, adlulisele ulwazi lokuphromotha, futhi asungule ukukhunjulwa komkhiqizo.
4. Gcina isibonisi sangaphakathi
a.Ukubekwa Komkhiqizo
Ukubekwa komkhiqizo kwamasu kuhilela ukusebenzisa izitendi zokubonisa okuthengiswayo kanye nokukhombisa imikhiqizo ukuze kuthuthukiswe ukusebenzelana kwamakhasimende nokuthengisa.
Ngokuhlanganisa imikhiqizo efunwa kakhulu noma ehambisanayo ndawonye, amabhizinisi angakhuthaza ukuthengisa okuhlukahlukene futhi athuthukise ukuthengisa.Izitolo ezidonsa amehlo zingadonsa ukunaka futhi zenze intshisekelo emikhiqizweni ethile.
b.I-Visual Hierarchy
I-Visual hierarchy isho ukuhlelwa kwezinto kusibonisi ukuze kuqondiswe ukunaka kombukeli.
Ngokusebenzisa usayizi, umbala, nokuma, umuntu angaqondisa ukugxila kwekhasimende emikhiqizweni ebalulekile noma emisebenzini yokukhangisa.Le nqubo iqinisekisa ukuthi ulwazi olubalulekile luqashelwa kalula futhi lusiza amakhasimende ukwenza izinqumo zokuthenga.
5. Indaba Yomkhiqizo
a.Izingxenye Zokulandisa
Izinto ezixoxwayo zingasiza inkampani ikhulume ngendaba yomkhiqizo wayo, amanani, kanye namaphoyinti okuthengisa ahlukile.Ngokuhlanganisa izici ezifana nokuxoxa izindaba, izithombe, kanye nemizwa ekukhangiseni okubonakalayo, amabhizinisi angasungula isibopho esiqinile namakhasimende awo.Ukuxoxa izindaba kwengeza ukujula nobuqotho kumkhiqizo, kuwenze uhlobane futhi ukhumbuleke.
b.Izibonisi ezinezihloko
Izibonisi ezinetimu zibhekisela ekudaleni ukuzizwisa okubonakalayo okuhambisana netimu noma umqondo othile.Ngokuqondanisa izibonisi zesitolo, imihlobiso, nokuhlelwa komkhiqizo netimu emaphakathi, amabhizinisi angakha isimo esihehayo.Imibukiso enetimu ivusa imizwa, ivuse ilukuluku, futhi ishiye umbono ohlala njalo kumakhasimende.
Isiphetho
Sengiphetha, izinto ezinhlanu ezibalulekile zokumaketha okubukwayo, okuhlanganisa isithombe sesitolo, isakhiwo sesitolo, izibonisi zangaphandle, izibonisi zangaphakathi, nendaba yomkhiqizo, zidlala indima ebalulekile ekuheheni amakhasimende, ukuthuthukisa ukuvela komkhiqizo, kanye nokushayela ukuthengisa.Ngokuqondisisa kahle nokusebenzisa lezi zici ngempumelelo, amabhizinisi angakha okuhlangenwe nakho okukhangayo okubenza bahluke kwabaqhudelana nabo.
Isikhathi sokuthumela: May-30-2023