Izitolo zokudayisa ziyisici esibalulekile ekudaleni okuhlangenwe nakho kokuthenga okubandakanyayo nokukhumbulekayo kumakhasimende.Ngomkhakha wezokuthengisa ohlale uvela, amathrendi kuma-prop okubonisa okuthengisa ahlala eshintsha ukuze ahambisane nezidingo nezintandokazi zabathengi zakamuva.Kule bhulogi, sizoxoxa ngamanye amathrendi akamuva kuma-prop okubonisa okuthengisa.
Kulesi sihloko, sizobheka kabanzi futhi sikusize uqonde amathrendi akamuva ezinhlelweni zokubonisa.Sizohlanganisa izihloko ezilandelayo:
※Hlobo luni lwezitolo ezithandwa abantu?
※Yimaphi amathrendi entuthuko yesikhathi esizayo yezinsiza zokubonisa zezitolo?
Njengoba sinesipiliyoni seminyaka engaphezu kwengu-15 embonini yemikhiqizo yezitolo e-China, sinolwazi lwangaphakathi ukuze sinikeze izeluleko zokuthenga ezisebenzayo zezinkampani eziklamayo kanye nabathengi bezitolo zezitolo.
Ngakho-ke, ake siqale.
(Qaphela: Kunamagama amaningi ahlukene asetshenziselwa ukuchaza amashalofu okuboniswa. Lawa ahlanganisa i-Display Shelf, I-Display Rack, i-Display Fixture, i-Display Stand, i-POS Display, i-POP Display, ne-Point Of Purchase. Kodwa-ke, ngenxa yokungaguquguquki, sizobhekisela ku-Display Rack. njengengqungquthela yokuqanjwa kwamagama
Okuqukethwe:
1.Hlobo luni lwezitolo ezithandwa abantu?
2. Yimaphi amathrendi entuthuko yesikhathi esizayo yezinsiza zokubonisa zezitolo?
2.1Ukusimama
2.2Ukuhlanganiswa kobuchwepheshe
2.3I-Minimalism
2.4 Ukwenza kube ngokwakho
2.5 Ukuxoxa izindaba
3. Isiphetho
1.Hlobo luni lwezitolo ezithandwa abantu?
Kubathengi, bancamela izitolo ezidayisayo ezihlinzeka ngokunethezeka, okulula, nokuthokozisayo kokuthenga.Lezi zitolo zezitolo zivame ukuba nezici ezilandelayo:
Okokuqala, bavame ukuba nendawo yokuthenga ekhululekile futhi evulekile.Lokhu kuhlanganisa izinga lokushisa elifanele, ukukhanya okuthambile, nomculo omnandi, okuvumela amakhasimende ukuba ajabulele ukuthenga endaweni enethezekile.
Okwesibili, lezi zitolo ezithengisayo zinokubonisa okunengqondo kanye nesakhiwo semikhiqizo, (Uma ufuna ukufunda ukuthi ungamisa kanjani isitolo sokubonisa, ungabheka lo mhlahlandlela (2023) wesakhiwo seshelufu lesitolo sokuthengisa.）ukwenza kube lula kubathengi. ukuthola nokuqhathanisa imikhiqizo eyahlukene.Sula izigaba zomkhiqizo, amanani entengo, namashalofu ahlelekile konke kuyizici zalezi zitolo zokuthengisa.
Ngaphezu kwalokho, lezi zitolo ezithengisa ngokuvamile zinikeza izinhlobonhlobo zezinsizakalo nezinto ezilula, njengezindlela zokukhokha ezilula, isevisi ecabangelayo yangemva kokuthengisa, kanye nenkonzo yamakhasimende ecabangelayo.Lezi zinsizakalo nezinto ezilula azithuthukisi nje kuphela ulwazi lokuthenga lomthengi, kodwa futhi zibenza bazimisele kakhulu ukubuyela kulezi zitolo zokudayisa ukuze badle.
Okokugcina, lezi zitolo ezithengisayo ziphinde zigxile emfanekisweni womkhiqizo kanye nolwazi lomkhiqizo.Bavame ukuba nefilosofi yomkhiqizo wabo kanye nencazelo yamasiko, futhi basebenzisa izindlela zokuphromotha ezihlukahlukene ukuze badlulisele isithombe somkhiqizo wabo kanye namanani omkhiqizo, okuvumela abathengi ukuthi baqonde kangcono futhi babone lezi zitolo ezithengisayo, futhi basungule ukuxhumana okujulile ngokomzwelo nabo.
Kafushane, ukuthenga okunethezekile, okulula, nokujabulisayo, isibonisi esiphusile nesakhiwo semikhiqizo, izinsizakalo ezinothile nezinto eziwusizo, kanye nesithombe esihle kakhulu somkhiqizo nolwazi lomkhiqizo yizici abathengi abazikhethayo ezitolo zezitolo.
2.Yimaphi amathrendi entuthuko yesikhathi esizayo yezinsiza zokubonisa zezitolo?
2.1 Ukusimama: Njengoba abathengi beqaphela kakhulu imvelo, abathengisi manje sebekhetha izisetshenziswa ezisimeme zokubonisa ezenziwe ngezinto ezigcina imvelo ezifana noqalo, ipulasitiki egaywe kabusha, nekhadibhodi.Lezi zakhiwo ezizinzile azigcini nje ukunciphisa umthelela wemvelo kodwa futhi zengeza ukuthinta okuyingqayizivele nemvelo endaweni yokudayisa.
2.2 Ukuhlanganiswa Kwezobuchwepheshe: Ubuchwepheshe buyashintsha imboni yokudayisa, futhi ama-prop okubonisa okudayisa awashiywa ngaphandle.Abathengisi manje bahlanganisa ubuchwepheshe ezinhlelweni zabo zokubonisa ukuze bakhe ukuzizwisa kokuthenga okugxilile.Isibonelo, izikrini zedijithali ezisebenzisanayo, okwangempela okungathandwa kwabathelisi esikubona, nezibonisi zangempela ezibonakalayo ziya ngokuya ziduma.
2.3 I-Minimalism: Eminyakeni yakamuva, i-minimalism isiphenduke inkambiso edumile kuma-prop okubonisa okuthengisa.Abathengisi basebenzisa izisetshenziswa ezilula nezinhle ukuze bakhe ukubukeka okuhlanzekile nesimanje ezitolo zabo.I-Minimalism iphinde ivumele abathengisi ukuthi bagxile emikhiqizweni kunasesiteji, inikeze amakhasimende ulwazi lokuthenga olulula futhi olulula.
2.4 Ukwenza kube ngokwakho: Amakhasimende namuhla afuna ukuzizwisa kokuthenga okuyingqayizivele futhi komuntu siqu, futhi abathengisi basebenzisa ama-props aqondene nawe ukuze ahlangabezane nalesi sidingo.Kusukela ekubukisweni komkhiqizo okwenziwe ngendlela oyifisayo ukuya kuma-props asebenzisanayo aphendula okuthandwa yikhasimende ngalinye, ukwenza kube ngokwakho kuyithrendi ebalulekile kuzisetshenziswa zokubonisa ezithengisayo.
2.5 Ukuxoxa Indaba: Abathengisi manje sebesebenzisa ama-props ukuze baxoxe indaba ngomkhiqizo wabo nemikhiqizo.Ukusetshenziswa kwezinsiza ezivusa imizwa futhi kwakha ukuxhumana nekhasimende kuya kuduma kakhulu.Izinsiza zokuxoxa izindaba zifaka izinto zakudala nezakudala, ifenisha ye-rustic, nezinye izakhiwo ezidala umuzwa wokuthenga ongathandeki nowangempela.
3. Isiphetho
Sengiphetha, amathrendi akamuva kuma-prop okubonisa okuthengisa amayelana nokudala okuhlangenwe nakho kokuthenga okuhlukile nokugxilile kwamakhasimende.Kusukela ekusimameni kuya ekuhlanganisweni kobuchwepheshe, ukwenza kube ngokwakho kuye ekuxoxeni izindaba, abathengisi basebenzisa la mathrendi ukuze bahehe futhi bagcine amakhasimende endaweni yokuthengisa enokuncintisana kakhulu.Ngokuhlala unolwazi lwakamuva ngamathrendi akamuva, abathengisi bangakha okuhlangenwe nakho kokuthenga okukhumbulekayo okugcina amakhasimende ebuya ukuze athole okwengeziwe.
Isikhathi sokuthumela: Mar-08-2023