Embonini yokudayisa, ama-props angamathuluzi okukhangisa abonakalayo aheha ukunaka kwamakhasimende futhi axhumane nesithombe somkhiqizo kanye namanani.Ukukhetha ngokucophelela izisetshenziswa zokubonisa kungakusiza ukuthi ubonise ngempumelelo futhi ugcizelele isithombe somkhiqizo wakho, ngaleyo ndlela uhehe izethameli oziqondise.
Lokhu okuthunyelwe kwebhulogi kuzohlola ukuthi ungakhetha kanjani ama-props (ama-rack display show) ngokucabangela izici ezifana nezinto zokwakha, imibala, idizayini, amanani omkhiqizo, nokuqondanisa kwezithameli okuqondiwe.Izohlinzeka ngezifundo ezihambisanayo nolwazi olufanele ukukusiza ukuthi uqonde ukuthi ungasithuthukisa kanjani isithombe sobuchwepheshe bomkhiqizo wakho.
Sizophendula le mibuzo elandelayo:
※Ungasithuthukisa Kanjani Isithombe Somkhiqizo
※Ukunikeza izibonelo zangempela ezivela ezintweni ezisetshenziswayo, imibala, idizayini, amanani ebhrendi, nokunye ukuze kukusize uqonde kangcono ukubaluleka kwesithombe somkhiqizo ekukhangiseni okubonakalayo.
※Ukunikeza amawebhusayithi olwazi olufanele ngemibono eyahlukene ukukusiza ukuthi uthole ngokushesha izinsiza ezidingekayo.
Njengoba sinesipiliyoni seminyaka engaphezu kwengu-15 embonini yemikhiqizo yezitolo e-China, sinolwazi lwangaphakathi ukuze sinikeze izeluleko zokuthenga ezisebenzayo zezinkampani eziklamayo kanye nabathengi bezitolo zezitolo.
Ngakho-ke, ake siqale.
(Qaphela: Kunamagama amaningi ahlukene asetshenziselwa ukuchaza amashalofu okuboniswa. Lawa ahlanganisa i-Display Shelf, I-Display Rack, i-Display Fixture, i-Display Stand, i-POS Display, i-POP Display, ne-Point Of Purchase. Kodwa-ke, ngenxa yokungaguquguquki, sizobhekisela ku-Display Rack. njengengqungquthela yokuqanjwa kwamagama
Okuqukethwe:
1. Ukucwaninga nokuqonda izethameli eziqondiwe ekukhangiseni okubonakalayo.
3. Ukukhetha izinto zokwakha ekukhangiseni okubonakalayo ezihambisana nesithombe somkhiqizo.
4. Amandla ombala ekukhangiseni okubonakalayo.
5.Ukusebenziseka nokusebenza kokubonisa izisetshenziswa ekukhangiseni okubonakalayo.
6. Ikhwalithi nokuqina kombukiso wama-props ekukhangiseni okubonakalayo.
7. Ukubaluleka kwamalogo nezimpawu zomkhiqizo emibukisweni yobungcweti.
1. Ukucwaninga nokuqonda izethameli eziqondiwe ekukhangiseni okubonakalayo.
Ukucwaninga nokuqonda izethameli eziqondiwe: Ngaphambi kokukhetha ama-props, kubalulekile ukuqonda ngokujulile izethameli eziqondiwe.Ukuqonda abakuthandayo, izindinganiso, kanye nezindlela zokuphila kuzokusiza ukhethe ama-props ombukiso ahambisana nawo.Isibonelo, uma umkhiqizo wakho uqondise isizukulwane esisha njengomkhiqizo wemfashini, ungakhetha izisetshenziswa zokubonisa ezisemfashinini, zesimanjemanje, nezintsha ukuze uthwebule ukunaka kwazo.
Izincwadi eziyisethenjwa:
Pew Research Centre (www.pewresearch.org)
Nielsen (www.nielsen.com)
Izibalo (www.statista.com)
2. Idizayini yemidlalo yaseshashalazini kufanele ihambisane nokuma komkhiqizo kanye nezethameli eziqondiwe.
Uma umkhiqizo wakho ugxile ekululameni nasesikhathini samanje, ungakhetha izisetshenziswa zokubukisa ezilula nezilula, ugweme imiklamo eyinkimbinkimbi ngokweqile.Ngakolunye uhlangothi, uma umkhiqizo wakho unobukhazikhazi futhi usezingeni eliphezulu, ungakhetha ukukhombisa izisetshenziswa ezifaka izinto ezinhle kakhulu, imininingwane eyinkimbinkimbi, kanye nokwakheka okuhlukile ukuze ubonise imikhiqizo yakho.Idizayini yemidlalo yaseshashalazini kufanele ivuse intshisekelo yamakhasimende ngokubukeka kwawo nesakhiwo, okubonisa indaba nobuntu bomkhiqizo.
Isithombe: lululemon
Isethenjwa: Lululemon
I-Case Link:
Iwebhusayithi Esemthethweni:https://shop.lululemon.com/
Ikesi eliyisethenjwa:https://retail-insider.com/retail-insider/2021/10/lululemon-offially-launches-interactive-home-gym-mirror-in-canada-including-in-store-spaces/
I-Lululemon iwuphawu lwemfashini olunemfashini olugxile kukuqina ne-yoga, oluzinikele ekunikezeni izembatho zezemidlalo ezisezingeni eliphezulu, ezisesitayeleni, nezisebenzayo kuzithameli eziqondiwe.Basebenzisa ngobuchule izisetshenziswa zokubonisa emiklamo yabo yesitolo ukuze baqondanise nokuma komkhiqizo wabo kanye nezethameli eziqondiwe.
Imiklamo yesitolo sikaLululemon idlulisa ukuma komkhiqizo kwezempilo, ubungqabavu, nemfashini ngokusebenzisa izisetshenziswa zabo zokubonisa.Basebenzisa izinto zesimanjemanje nezinemfashini njengamarack ensimbi, izinto ezibonisa ngale, nokukhanya okukhanyayo ukuze bakhe indawo yokuthenga yesimanje nenempilo.
Izici zokubonisa ezisebenzayo:
Uma kucatshangelwa ukuma komkhiqizo kanye nezidingo zezethameli eziqondiswe kubo, i-Lululemon ihlanganisa izinto ezisetshenziswayo zokubonisa edizayini yazo yesitolo.Basebenzisa ama-racks ezinto zemidlalo ezinyakazayo, izibonisi zezingubo ezinezitezi eziningi, namashalofu ezicathulo alungisekayo ukuze babonise imikhiqizo ehlukahlukene ngezinhlobo nosayizi abahlukahlukene, banikeze ukuzama okulula nokuzama ukuzizwisa.
Ukubonisa Indaba Yomkhiqizo:
Ukuze kuhlangatshezwane nezintandokazi nezifiso zezithameli eziqondiswe kubo, uLululemon usebenzisa izisetshenziswa zokubonisa eziqondene nawe ezitolo zabo.Bangase basebenzise ama-rack okhuni angokwezifiso, imihlobiso yendwangu ethambile, noma imisebenzi yobuciko ukuze bengeze ukuthungwa okuyingqayizivele nokukhanga okubonakalayo.Lezi zinsiza zokubonisa ezenziwe zaba ngezakho zidala isimo esihlukile esihambisana nokuma komkhiqizo kanye nezethameli eziqondiwe.
Ngalezi zifundo eziyisibonelo, i-Lululemon ikhombisa indlela yokuklama ama-prop ahambisana nokuma komkhiqizo nezithameli eziqondiwe.Basebenzisa izisetshenziswa zokubonisa zesimanje nezesitayela ezibonisa ukuma komkhiqizo, banikeze izixazululo zokubonisa ezisebenzayo, babonise indaba yomkhiqizo namanani, futhi basebenzise izici eziqondene nawe ukuze bakhe ukubukeka okuhlukile.
Izithenjwa zemibhalo:
Behance:www.behance.net
I-Dribble:www.dribble.com
Ibhulogi Lomklamo Wokuthengisa :www.retaildesignblog.net
3. Ukukhetha Izinto Ezisetshenziswayo Ezihambisana Nesithombe Somkhiqizo
Ukukhetha izinto ezisetshenziswayo zezindawo zokubonisa ezihambisana nesithombe somkhiqizo wakho futhi ezibonisa izici zomkhiqizo wakho kubalulekile.Isibonelo, uma umkhiqizo wakho ugcizelela ukusimama kwemvelo, ungakhetha izisetshenziswa zokubonisa ezenziwe ngezinto ezivuselelekayo ezifana ne-bamboo, amakhadibhodi, noma ipulasitiki egaywe kabusha.Lokhu akuhambisani kuphela namagugu omkhiqizo wakho kodwa futhi kuveza ukuzibophezela kwakho ekusimameni kumakhasimende.
Ikesi eliyisethenjwa:
Izixhumanisi ze-Case Study:
Iwebhusayithi Esemthethweni ye-Aesop:https://www.aesop.com/
Indaba 1: I-Aesop Ukuvula Isitolo Sokuqala Esisekelwe Ezitolo E-Canada
Isixhumanisi:https://retail-insider.com/retail-insider/2018/09/aesop-to-open-1st-mall-based-store-in-canada/
I-AESOP KITSILANO (VANCOUVER) INDAWO.ISITHOMBE: Iwebhusayithi ye-AESOP
I-Aesop iwuhlobo lokunakekelwa kwesikhumba olunethezeka oluvela e-Australia elaziwa ngokusebenzisa izithako zemvelo kanye nokupakishwa okuncane.Bagcizelela kakhulu ekukhetheni izinto ezihambisana nesithombe somkhiqizo wabo ekwakhiweni kwesitolo sabo ukuze babonise ukuzibophezela kwabo ekusimameni kanye namagugu ekhwalithi ephezulu.
I-AESOP KITSILANO (VANCOUVER) INDAWO.ISITHOMBE: Iwebhusayithi ye-AESOP
Imiklamo yesitolo se-Aesop ivamise ukufaka izinto zemvelo ezifana nokhuni, itshe, nemicu yemvelo.Lezi zinto zihambisana nokugxila komkhiqizo ezithakweni zemvelo kanye nentuthuko eqhubekayo.Isibonelo, basebenzisa amashalofu okubukisa ngokhuni, izindawo zokubala zamatshe, nezinto zokuhlobisa ezenziwe ngemicu yemvelo ukuze bakhe indawo elula kodwa enethezekile.
Ukukhethwa Kwezinto Ezisimeme:
I-Aesop inikezelwe ekuthuthukisweni okusimeme, ngakho-ke, bakhetha ukusebenzisa izinto ezisimeme kumiklamo yabo yesitolo.Isibonelo, basebenzisa izinkuni ezisimeme eziqinisekisiwe noma izinto ezigaywe kabusha ukuze bakhe ifenisha nokuhlobisa.Lokhu kukhethwa kwezinto kubonisa ukuzibophezela komkhiqizo ekongiweni kwemvelo kanye namanani okwabelwana ngawo okusetshenziswa okuzinzile namakhasimende.
I-AESOP KITSILANO (VANCOUVER) INDAWO.ISITHOMBE: Iwebhusayithi ye-AESOP
Ngalezi zifundo zecala, i-Aesop ikhombisa ukuthi ukukhethwa kwezinto ezihambisana nesithombe somkhiqizo kudala kanjani umphumela wokumaketha obonakalayo ezitolo zabo.Basebenzisa ngempumelelo izinto zemvelo, izinto ezisimeme, futhi badlulisele ngempumelelo amanani omkhiqizo nomuzwa wekhwalithi, basungula ukuxhumana okuqinile nezithameli zabo ezihlosiwe.
Izithenjwa zemibhalo:
I-Material ConneXion (www.materialconnexion.com)
Imikhiqizo Eqhubekayo (www.sustainablebrands.com)
I-GreenBiz (www.greenbiz.com)
4. Amandla Ombala Ekukhangiseni Okubonakalayo
Ukukhethwa kwemibala yezisetshenziswa zokubonisa kufanele kuhambisane nesithombe somkhiqizo futhi kudlulisele imizwa nemiyalezo efiselekayo.Umbala ngamunye unencazelo yawo ehlukile kanye nokuhlotshaniswa kwemizwa, ngakho ukukhetha imibala efanele yomkhiqizo wakho kubalulekile.Isibonelo, okubomvu kungadlulisa amandla nothando, kuyilapho uhlaza okwesibhakabhaka luzola futhi luthembekile.Ukuqinisekisa ukuthi imibala yezindawo zokubonisa ihambisana namanani ayisisekelo omkhiqizo kanye nobuntu kuthuthukisa ukufana kwesithombe somkhiqizo.
CF TORONTO EATON CENTRE LOCATION.ISITHOMBE: APPLE
Ikesi eliyisethenjwa:
I-Case Link:
Iwebhusayithi Esemthethweni:https://www.apple.com/retail/
Ikesi eliyisethenjwa:https://retail-insider.com/retail-insider/2019/12/apple-opens-massive-store-at-cf-toronto-eaton-centrephotos/
Imiklamo yesitolo se-Apple ivamise ukufaka amathoni angathathi hlangothi afana namhlophe, grey, namnyama.Le mibala idlulisa uhlobo lwesimanjemanje kanye nesitayela esincane, esihambisana nefilosofi yokuklama yemikhiqizo yalo.Izisetshenziswa zokubonisa ezifana namakhabethe wokubonisa, amashalofu, namathebulethi akumathoni amaphakathi, okugcizelela ukubukeka nokusebenza kwemikhiqizo.
CF TORONTO EATON CENTRE LOCATION.ISITHOMBE: APPLE
Ukugcizelela Imibala Yomkhiqizo:
Yize i-Apple isebenzisa amathoni angathathi hlangothi ezitolo zabo, baphinde bagxile ekugqamiseni imibala yemikhiqizo yabo.Isibonelo, basebenzisa izitendi zokubonisa ezimhlophe noma ezibonisa ngale ukuze benze imibala yomkhiqizo igqame.Lokhu kuqhathanisa kuthuthukisa ukubonakala kwemikhiqizo ngenkathi kugcinwa umuzwa wobunye besitolo.
Idizayini Encane:
I-Apple ikwazisa ukuklama okuncane, futhi lokhu kubonakala nasezinhlelweni zabo zokubonisa.Bakhetha izimo ezihlanzekile nezimsulwa kanye nemigqa ngaphandle kokuhlobisa ngokweqile.Lesi sitayela sokuklama, esihlanganiswe namathoni angathathi hlangothi, sigqamisa isimanje kanye yinkimbinkimbi yesithombe somkhiqizo.
Izithenjwa zemibhalo:
I-Pantone (www.pantone.com)
I-Colour Psychology (www.colorpsychology.org)
I-Canva Color Palette Generator (www.canva.com/colors/color-palette-generator)
5. Ukusebenza Nokusebenza Kwezinhlelo Zokubonisa
Ngokungeziwe ekuboniseni isithombe somkhiqizo, izisetshenziswa zokubonisa kufanele futhi zibe nokusebenza nokusebenza.Uma kucatshangelwa izidingo zokuboniswa komkhiqizo nokusebenzisana kwamakhasimende, ukukhetha izisetshenziswa zokubonisa ezinomsebenzi ofanelekile kubalulekile, njengamashalofu okubonisa, amakhabethe, noma izinto zokubala zemiboniso.Lokhu kunganikeza ulwazi lokuthenga olungcono, kukhuphule ukusebenzelana kwamakhasimende, futhi kuthuthukise isithombe sobuchwepheshe bomkhiqizo.
ISITHOMBE: MUJI
Ikesi eliyisethenjwa:
I-Case Link:
Iwebhusayithi Esemthethweni:https://www.muji.com/
Ikesi eliyisethenjwa:https://retail-insider.com/retail-insider/2019/06/muji-to-open-largest-flagship-in-vancouver-area-in-surrey-mall/
I-Muji iwuhlobo lwezitolo lwaseJapan olwaziwayo ngemikhiqizo yalo emincane, esebenzayo, kanye nesebenzayo.Ngobuhlakani basebenzisa amashalofu okubonisa ekwakhiweni kwesitolo sabo ukuze banikeze isibonisi esisebenzayo futhi babonise izixazululo ezihambisana nesithombe somkhiqizo wabo.
Amashalofu Okubonisa Avumelana nezimo futhi Alungisekayo:
Izitolo zika-Muji zivame ukufaka amashalofu esibonisi aguquguqukayo futhi alungisekayo ukuze athwale izinhlobo ezahlukene nosayizi bemikhiqizo.Lawa mashelufu angalungiswa ngobude, ububanzi, kanye ne-engeli ukuze kukhuliswe ukubonakala komkhiqizo futhi ahlangabezane nezidingo ezihlukile zokubonisa.Lo mklamo osebenzayo uvumela isitolo ukuthi sibonise ngempumelelo izinhlobo ezihlukene zokuthengiswayo, sinikeze ukuzizwisa okuhle kokuthenga.
Amashalofu okubonisa anezigaba eziningi nasebenza kaningi:
I-Muji ivamise ukudizayina amashalofu anama-tier amaningi kanye nemisebenzi ukuze ikhulise ukusetshenziswa kwendawo yesitolo nokuboniswa komkhiqizo.Basebenzisa amashalofu anezinkundla eziningi noma izendlalelo ukuze babonise izigaba zomkhiqizo noma osayizi abahlukene.Le ndlela yokuklama inikeza izinketho eziningi zokubonisa futhi ithuthukisa ukubonakala komkhiqizo.
ISITHOMBE SENDAWO KA-MUJI'S CF MARKVILLE: MUJI CANADA NGE-FACEBOOK
Amashalofu Okubonisa Amaselula:
Ukuze uvumelane nezakhiwo zesitolo ezihlukene nezimfuneko zokubonisa, i-Muji ivamise ukufaka amashalofu esibonisi eselula.Lawa mashelufu ngokuvamile afakwe amasondo noma ama-caster, avumela abasebenzi basesitolo ukuthi bawahlele futhi bawalungise njengoba kudingeka.Lo mklamo uvumela isitolo ukuthi siphathe isibonisi nesakhiwo ngendlela evumelana nezimo, sithuthukise umphumela wokubonisa nokugeleza kwamakhasimende.
Isibonisi Esididiyelwe Nokusebenza Kwesitoreji:
Amashalofu okubonisa ka-Muji avame ukufaka isibonisi esididiyelwe kanye nokusebenza kwesitoreji.Baklama amashalofu anezindawo zokugcina ezengeziwe, amadrowa, noma amashalofu alungisekayo ukuze anikeze isitoreji esengeziwe kuyilapho bebonisa imikhiqizo.Lo mklamo wengeza ukusebenza esitolo futhi uhlinzekela izidingo zokubonisa nokugcinwa kwamakhasimende.
Ngalesi simo esingenhla, u-Muji ubonisa indlela yokusebenzisa amashalofu esibonisi ngokusebenziseka nokusebenza ekwakhiweni kwesitolo.Basebenzisa amashalofu okubonisa nesitoreji aguquguqukayo futhi alungisekayo, anezigaba eziningi futhi anemisebenzi eminingi, eselula, nahlanganisiwe, ahlinzeka amakhasimende ngolwazi lokuthenga olulula, olusebenzayo, nokuguquguqukayo kuyilapho ehambisana nesithombe esincane nesisebenzayo somkhiqizo.
Izithenjwa zemibhalo:
Umuzwa Wekhasimende Lokuthengisa (www.retailcustomerexperience.com)
I-Retail Dive (www.retaildive.com)
Izitolo Zokuthinta (www.retailtouchpoints.com)
6. Ukukhetha ama-Display Props anekhwalithi Enhle Nokuqina
Ukukhetha izisetshenziswa zokubonisa ezinekhwalithi enhle nokuqina kuyisici esibalulekile ekuqinisekiseni ukusetshenziswa kwazo kwesikhathi eside kanye nokugcina ukubukeka okuhle.Ukukhetha izinto zokwakha zekhwalithi ephezulu kanye nobuciko kuqinisekisa ukuthi ama-props angakwazi ukumelana nokusetshenziswa kwansuku zonke kanye nezinselele zemvelo.Izisetshenziswa zokubonisa eziqinile neziqinile azibonisi nje kuphela uchwepheshe bomkhiqizo kodwa futhi zonga izindleko zokulungisa nokushintshwa.
Ikesi eliyisethenjwa:
I-Case Link:
Iwebhusayithi Esemthethweni:https://www.ikea.com/
Ikesi eliyisethenjwa:https://retail-insider.com/?s=IKEA
Ibhizinisi le-IKEA e-IKEA Aura - Downtown Toronto (Isithombe: Dustin Fuhs)
I-IKEA, isitolo esikhulu sempahla yasendlini yaseSweden, idume ngemikhiqizo yayo esezingeni eliphezulu, ehlala isikhathi eside, futhi esebenzayo.Bagcizelela kakhulu ikhwalithi nokuqina kwamashalofu okubonisa ekwakhiweni kwesitolo ukuze kuqinisekiswe ukuboniswa komkhiqizo okufanele kanye nesethulo esihlala isikhathi eside.
Ukukhetha Izinto Ezisezingeni Eliphezulu:
I-IKEA isebenzisa izinto zekhwalithi ephezulu njengensimbi eqinile, ukhuni oluqinile, noma ipulasitiki eqinile ukuze yakhe amashalofu okubonisa.Babeka phambili izinto ezinezici ezinjengokumelana nokucindezelwa, ukumelana nokugqokwa, nokumelana nokugqwala ukuze kuqinisekiswe ukusetshenziswa kwesikhathi eside kwamashalofu okubonisa.
Ibhizinisi le-IKEA e-IKEA Aura - Downtown Toronto (Isithombe: Dustin Fuhs)
Idizayini Eqinile Nezinzile:
Amashalofu esibonisi e-IKEA ngokuvamile afaka imiklamo yesakhiwo eqinile futhi ezinzile ukuze imelane nezinhlobo ezahlukene nezisindo zemikhiqizo.Basebenzisa izindlela zokuxhuma eziqinisiwe, izakhiwo zokusekela, nezisekelo ezizinzile ukuze kuqinisekiswe ukuthi amashalofu esibonisi awanyakazi noma atsheki ngesikhathi sokusetshenziswa, agcina ukuzinza nokuphepha.
Ukwelashwa Kwendawo Okuqinile:
Ukuze kwandiswe ukuqina kwamashalofu esibonisi, i-IKEA ivamise ukusebenzisa ukwelapha okukhethekile kwendawo okufana nokumelana nokuklwebheka, ukumelana namanzi, noma ukumelana namabala.Basebenzisa ama-coating ahlala isikhathi eside noma izinto zokwakha ukumelana nokuklwebheka, amabala amanzi, noma ukungcola okungase kwenzeke phakathi nokusetshenziswa kwansuku zonke, okugcina ukubukeka kwamashalofu esibonisi kuhlanzekile futhi kukhanga.
Izingxenye Ezenzeka ngokwezifiso nezishintshekayo:
Ngalesi simo esingenhla, i-IKEA ibonisa ukugcizelela kwayo kwikhwalithi nokuqina kwamashalofu okubonisa.Bakhetha izinto zokwakha zekhwalithi ephezulu, basebenzisa imiklamo yesakhiwo eqinile futhi ezinzile, benza ukwelapha okuhlala isikhathi eside, futhi banikeze izingxenye ezingenziwa ngendlela oyifisayo nezishintshekayo.Le filosofi yokuklama iqinisekisa ukwethembeka nokuqina kwamashalofu esibonisi, enikeza isixazululo esihlala njalo nesinokwethenjelwa sokwethulwa komkhiqizo kuyilapho ihambisana nesithombe sekhwalithi ephezulu nesisebenzayo somkhiqizo.
Izithenjwa zemibhalo:
Ibhange Lempahla (www.materialbank.com)
I-Aritonic (www.architonic.com)
I-Retail Design World (www.retaildesignworld.com)
7. Ukubaluleka kwezimpawu zomkhiqizo kanye nezimpawu emibukisweni yobungcweti
Izisetshenziswa zokubonisa zingasebenza njengenkundla ekahle yokubonisa amalogo omkhiqizo nezimpawu, kusize amakhasimende akhombe kalula futhi axhumane nomkhiqizo wakho.Ukuqinisekisa ukuthi amalogo ebhrendi abonakala ngokucacile ezisekelweni zokubonisa futhi ahambisana nedizayini iyonke kunomthelela ekuthuthukiseni ukuqashelwa komkhiqizo kanye nokusungula isithombe somkhiqizo esikhumbulekayo ezingqondweni zamakhasimende.
Ikesi eliyisethenjwa:
I-Case Link:
Iwebhusayithi esemthethweni ye-Nike:https://www.nike.com/
Ireferensi Ikesi 1: Idizayini yesitolo somqondo we-Nike "Nike House of Innovation" eNew York
Isixhumanisi:https://news.nike.com/news/nike-soho-house-of-innovation
Isithombe: UMaxime Frechette
I-Nike, umholi womhlaba jikelele ezicathulweni nezingubo zezemidlalo, idume ngophawu lwayo lwe-Swoosh oluyisakhiwo sodumo nemikhiqizo emisha.Babonisa ngobuhlakani futhi basebenzise amalogo emikhiqizo nezimpawu emiklamo yabo yesitolo ukuze bakhe ukuqashelwa komkhiqizo kanye nokuhlonza.
Izimpawu zomkhiqizo ezivelele nezivelele:
Izitolo ze-Nike ngokuvamile zibeka amalogo omkhiqizo emnyango noma ezindaweni ezivelele, okuvumela amakhasimende ukuthi akhombe ngokushesha futhi axhumane nomkhiqizo.Bavame ukukhetha ukubonisa ilogo ye-Swoosh ngendlela enkulu necacile, basebenzisa imibala ehlukile (njengomnyama noma omhlophe) ukuze bakhe ukugqama okumangalisayo nengemuva.
Ukusetshenziswa kobuciko bezimpawu:
Abakwa-Nike ngobuchule basebenzisa izimpawu zomkhiqizo ezitolo ukuze bakhe indawo eyingqayizivele nehehayo.Isibonelo, bangase basebenzise amalogo amakhulu e-Swoosh ukuze bahlobise izindonga noma bahlanganise izimpawu nezinye izici ezifana namashalofu esibonisi, amabhokisi okukhanya, noma imidwebo yasendongeni.Lokhu kusetshenziswa kobuciko kwezimpawu kuthuthukisa umthelela obonakalayo womkhiqizo futhi kudonse ukunaka kwamakhasimende.
Isithombe: UMaxime Frechette
Ukuboniswa kweziqubulo zomkhiqizo kanye nemigqa yomaka:
I-Nike ivamise ukubonisa iziqubulo namathegi ezitolo zabo ukuze iqhubeke nokugcizelela isithombe somkhiqizo kanye namanani ayisisekelo.Bangabonisa imishwana edonsa amehlo ezindongeni noma amakesi wokubonisa, njengokuthi "Just Do It," adlulise imilayezo yesikhuthazo, ugqozi, namandla.Le ndlela yokubonisa ihlanganisa ngokubonakalayo nelogo yomkhiqizo ukuze kuqinise umlayezo womkhiqizo.
Ukuboniswa kwezimpawu ezihlanganisiwe kuzo zonke iziteshi eziningi:
I-Nike iphinde ihlanganise ukuboniswa kwezimpawu eziteshini eziningi ekwakhiweni kwesitolo ukuze kuqiniswe ukuvumelana komkhiqizo.Baqondanisa izimpawu zesitolo kanye nezimpawu nezinto ezibonakalayo zamashaneli aku-inthanethi, izinhlelo zokusebenza zamaselula, nezinkundla zokuxhumana.Le ndlela yokubonisa edidiyelwe isiza ukusungula ukuhambisana komkhiqizo weziteshi eziningi futhi ithuthukise isithombe somkhiqizo ezingqondweni zamakhasimende.
Kulezi zimo ezingenhla, i-Nike ibonisa indlela yokubonisa nokusebenzisa ama-logo nezimpawu ekwakhiweni kwesitolo.Balolonga ngempumelelo ukuqashelwa komkhiqizo nokuqashelwa ngokuboniswa kwamalogo avelele, ukusetshenziswa kwezimpawu zobuciko, ukuvezwa kweziqubulo zebhrendi kanye nemigqa yomaka, nokuboniswa kwezimpawu okudidiyelwe eziteshini eziningi.
Izithenjwa zemibhalo:
I-Brandingmag (www.brandingmag.com)
I-Logo Design Love (www.logodesignlove.com)
I-Logo Lounge (www.logolounge.com)
8. Isiphetho
Ukukhetha ama-props ahambisana nesithombe somkhiqizo wakho kuyisinyathelo esibalulekile ekudaleni isithombe esiphrofeshinali nokuheha izethameli oziqondise.Ngokucwaninga izethameli oziqondise, ukhethe izinto zokwakha, imibala, nemiklamo ehambisana nesithombe somkhiqizo wakho, futhi ucabangele ukusebenza nokuqina, ungakha isibonisi esiphrofeshinali esifana nesithombe somkhiqizo wakho.Lokhu kuzokusiza ukuthi uhehe ukunaka kwamakhasimende, udlulise amanani omkhiqizo, futhi uthuthukise ukusebenza kahle kokuthengisa.
Khumbula, ukungaguquguquki komkhiqizo kanye nezintandokazi zababukeli bakho okuhlosiwe kubalulekile uma ukhetha ama-props.Qhubeka uqaphe amathrendi emakethe kanye nempendulo yamakhasimende, futhi wenze izinguquko kanye nokuthuthukisa njengoba kudingeka ukuze uqinisekise ukuthi izisetshenziswa zakho zesibonisi zivumelana ngokungaguquki nesithombe somkhiqizo wakho futhi zihambisana ngokuqinile nezethameli zakho ozihlosile.
Siyifekthri yetheminali ehlinzeka ngezixazululo zokuma okukodwa zezindawo zokubonisa ezinezinzuzo zamanani.Sizibophezele ekuhlinzekeni ngezinhlobonhlobo zemikhiqizo yokubonisa engabizi kakhulu embonini yokudayisa.Kungakhathaliseki ukuthi usebhizinisini lezicathulo, izingubo, noma izimpahla zasekhaya, sinezigcawu zokubonisa ezifanelekile, izinto zokubala, namafreyimu akho.Lezi zakhiwo zokubonisa zenziwa kusetshenziswa izinto ezihlala isikhathi eside ukuze kuqinisekiswe ukusetshenziswa kwesikhathi eside nokubukeka okujabulisayo.Ukwengeza, sinikezela ngezinsizakalo ezenziwe ngokwezifiso ukuze sihlanganise izinto ezihlukile zokubonisa ngokuya ngesithombe somkhiqizo wakho kanye nezidingo zombukiso.Ngokukhetha imikhiqizo yethu, uzokwazi ukuheha ukunaka kwamakhasimende, ukudlulisa amanani omkhiqizo, futhi uthuthukise ukusebenza kwentengiso.Uma unombuzo mayelana nezisetshenziswa zokubonisa, zizwe ukhululekile ukusithinta, futhi sizokunikeza izixazululo ezifanele kakhulu zesixhaso sokubonisa. ngezidingo zakho!
Isikhathi sokuthumela: May-11-2023