Ukufakwa kwezitolo kuguqula indlela abathengi abathenga ngayo ezitolo.Ukwenza ngendlela oyifisayo umuzwa wesitolo kusukela kuzitayela nemikhiqizo ehlukene esitolo sonke, Le mishini ihlinzeka abathengi ngesipiliyoni sokuthenga esiyinkimbinkimbi.Kulokhu okuthunyelwe kwebhulogi, sizobheka ukuthi lokhu kufakwa kwezitolo kuyishintsha kanjani indlela abathengi abathenga ngayo - ngokombono womthengi nowomthengisi.
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Izinzuzo Zokufakwa Kwezitolo Ezitolo Ezinebhrendi
Izitolo ezinophawu zihlinzeka ngendawo ekahle lapho kungakhangiswa khona imikhiqizo namasevisi enkampani.Ngokunikezela indawo yonke yokudayisa kumkhiqizo othile, kwenza amakhasimende abone kalula
imikhiqizo namasevisi inkampani enikezelayo.Umthelela obonakalayo wokuba nesitolo esinegama elizinikele udala isimo esikhangayo sokwethenjwa nokuthembeka lokho amakhasimende angakubona.Iphinde ivumele izinkampani ukuthi zenze okuvelayo okwengeziwe ngemikhiqizo yazo futhi zizenze zihluke kwabaqhudelana nabo emakethe yokudayisa.Izitolo ezinamagama zenza kube lula kakhulu kumakhasimende ukwenza ubudlelwane obuhle nenkampani nemikhiqizo yayo, okungaholela ekwandeni kokuthengisa.
Ukufakwa kokudayisa kungasiza ukwenza indaba yomkhiqizo wenkampani iphile, kudale umuzwa wamakhasimende ongenakulibaleka nohehayo.Ezitolo ezinophawu, umsebenzi wokubonisa uwukuveza ubuntu bomkhiqizo kumakhasimende ukuze ulwazi lwabo lokuthenga lugcwaliswe isithombe somkhiqizo.Ngezibonisi eziklanywe ngobuchule, amakhasimende adonselwa ngaphakathi futhi avezwe endaweni enezinzwa eziningi ethuthukisiwe ngokubonwayo, umsindo, nezinye izici ezisiza ukugqamisa ubunikazi bomkhiqizo.
Ngokuba khona ngokomzimba ezitolo ezinophawu, izinkampani zingakhuphula ukubonakala kwazo futhi zifinyelele izethameli eziningi Ngaphezu kwalokho, ngokuba khona ngokomzimba ezitolo ezinophawu, izinkampani zingakhuphula ukubonakala kwazo, zingahoxisa ulwazi oluthe xaxa lokukhangisa eshalofini lokubonisa futhi zingafinyelela ezinkulu. izethameli.Lokhu kungaba yinzuzo ezinkampanini ezifuna ukuthuthukisa ukuqwashisa ngemikhiqizo yazo futhi ekugcineni zandise inzuzo.
Izinguquko nezakhiwo zokufakwa kwezitolo
Ukuvela kwezinqubo ezihlukene kuvumela abathengisi ukuthi bakhe ulwazi lokuthenga olusebenzisanayo olunemibhalo eminingi ezitolo zabo, okwenza izitolo zabo zibe zinhle kakhulu, futhi kukhulisa umuzwa wokuthenga wamakhasimende futhi kuthuthukise ukunamathela kwamakhasimende.Amadivayisi okuthengisa anezinqubo ezihlukene angaba nemiphumela ehlukile yokubonisa ezitolo, futhi asebenzise izinqubo ezinemininingwane eyengeziwe zemikhiqizo.Lokhu ngokungangabazeki kuzokwenza imikhiqizo ithuthuke kakhulu, futhi le ndlela yokuthuthukisa ayizikhulisi izindleko zesitolo.Idinga kuphela ukuthola umphakeli wekhwalithi ephezulu, ngokungangabazeki obonakala eyisinqumo esingcono kakhulu sabathengisi abafuna ukuthuthukisa ikhwalithi yesitolo futhi benze imikhiqizo ithuthuke kakhulu.
Ukushelela kokuthenga nakho kuyiphuzu eliyinhloko lesitolo.Izitolo eziningi zithengiswa ngendlela yokudayisa yokuzikhethela.Izimpahla zibekwe kumadivayisi wokubonisa.Kunamadivayisi amathathu okubonisa ajwayelekile ezitolo.
1. Isakhiwo segridi
Amadivayisi okuthengisa esitolo ahlelwe ngezigaba ezingunxande nama-aisles amakhasimende, futhi ububanzi bezindawo eziyinhloko nezesibili ziyafana.Wonke amadivaysi okuthengisa ahlelwe ngokuhambisana noma ngama-engeli angakwesokudla.Izinzuzo zayo ukuthi ingakwazi ukusebenzisa ngokugcwele indawo, ibonise izindinganiso zedivayisi, ithuthukise ulwazi lwamakhasimende ngokushelela ekuthengeni, yonge izindleko, yenza ukuphathwa komkhiqizo wesitolo kube lula nomsebenzi wokuphepha.
2. Isakhiwo sesiqhingi
Isikhungo sendawo yebhizinisi sihlelwe ngendlela yasesiqhingini enqanyuliwe, futhi amashalofu nemikhiqizo yezitolo ezinkulu kumiswa phakathi nendawo yesiqhingi.Izinzuzo zesakhiwo sesiqhingi: ukusetshenziswa kwezici zezakhiwo ukuhlela amashalofu emikhiqizo eminingi, ukuhlobisa nokuhlobisa indawo yebhizinisi, indawo ezungezile igcwele izinguquko, ukuze abathengi bengeze isithakazelo sokuthenga, ukuhlangabezana nezidingo zabathengi zohlobo lwemikhiqizo.
3. Isibonisi sokugeleza samahhala
Ukuze kube lula amakhasimende njengendawo yokuqala, umkhawulo omkhulu wokuboniswa komkhiqizo phambi kwamakhasimende.Izinzuzo zokubonisa ukugeleza kwamahhala: ukuhlela okuguquguqukayo, amakhasimende angakwazi ukuhamba ngokukhululekile emashalofini ezitolo ezinkulu noma itafula lokubonisa, angakhuthaza amakhasimende ajabulele ukuthenga, kulula kumakhasimende ukuthi aphequlule ngokukhululekile, ngeke akhiqize umuzwa wokuphuthuma.
Izinselelo Zokusebenzisa Ukufakwa Kwezitolo
Ukufakwa kwezitolo kungabiza ukukumisa nokuyinakekela, njengoba kudinga amathuluzi akhethekile nabasebenzi ukuze kusebenze.Kodwa-ke, ngenxa yezinzuzo zezitolo ezinophawu nezitolo ezidayisayo, amabhizinisi angahoxisa ulwazi olwengeziwe lokukhangisa eshalofini lesibonisi ngomzamo omncane.Ikhasimende lingaphinda lizuze ekufinyeleleni okungcono emikhiqizweni eyahlukene futhi lingayithenga kalula endaweni eyodwa.Ngaphezu kwalokho, lezi zitolo zingasiza ukukhulisa ukuqwashisa ngomkhiqizo, njengoba amakhasimende engabona kalula isitolo futhi asihlobanise nemikhiqizo ayintandokazi.Zonke lezi zinzuzo zenza izitolo zezitolo nezitolo ezinezimpawu zibe inketho ekahle yamabhizinisi afuna ukukhulisa imizamo yawo yokukhangisa.
Kufanele futhi enziwe ngendlela efanele indawo ethile kanye nezidingo zesitolo ngasinye sokuthengisa, okwenza kube nzima ezitolo eziningi ukusebenzisa ukusetha okufanayo.Lokhu kuyiqiniso ikakhulukazi endabeni yezitolo ezinebhrendi, lapho imisebenzi yokubonisa ibalulekile ukudweba ubuntu bomkhiqizo futhi ibonise imikhiqizo yabo.Amabhrendi avame ukukhetha izibonisi ezifana nokubukeka kwezitolo zawo, okusiza ukudala ukubukeka nokuzizwa okuphelele okuhlangene.Ukwengeza, abathengisi akumele bacabangele imikhiqizo kuphela kodwa nokusebenzisana kwamakhasimende lapho beklama izibonisi, njengoba kungaba isici esikhulu endleleni amakhasimende abona ngayo isitolo.
Ukwengeza, ukuqinisekisa ukwaneliseka kwamakhasimende ngokufaka kubalulekile empumelelweni, njengoba amakhasimende elindele izinga elithile lekhwalithi lapho ethenga ezitolo ezinophawu Nokho, izitolo ezidayisayo zidinga ukuqinisekisa ukuthi ukwaneliseka kwamakhasimende kuhlangatshezwana nokuzibophezela okujulile.Ikhwalithi iwukulindelwe amakhasimende lapho ethenga ezitolo ezinophawu, futhi kubalulekile ukuqinisekisa ukuthi ukufakwa kwesitolo ngakunye kuhlangabezana nalokho okulindelekile.Iyona kuphela indlela yokuqinisekisa impumelelo yangempela emhlabeni wokudayisa.
Izibonelo Zokufakwa Kwezokuthengisa Okuyimpumelelo
Izitolo zama-Apple ziyisibonelo esihle sokufakwa ngempumelelo kwezitolo, njengoba zaziwa ngomklamo wazo wesimanje kanye nezibonisi ezisebenzisanayo.Isibonisi siklanywe ngendlela yokuthi kube lula ukuheha amakhasimende futhi siwavumele ukuthi akhiphe ulwazi olwengeziwe lokukhangisa ezihlokweni zokubonisa.uphawu nomklamo kungasetshenziswa ukwakha indawo yokunethezeka engenza abantu bathambekele kakhulu ekuthengeni imikhiqizo.Izitolo zama-Apple ngokuqinisekile ziguqule isimo sezitolo zezitolo nezitolo ezinophawu, zinikeza amakhasimende umuzwa wokuthenga oyingqayizivele
Izitolo ze-Nike nazo zithole impumelelo ngemiklamo yazo eyingqayizivele yesitolo kanye nokukhethwa okubanzi kwezinto.Ngokuklama ngobuchule ukwakheka kwezitolo zabo, benza amakhasimende abone kalula imikhiqizo abayinikezayo.I-Nike isiphenduke ibhrendi eyaziwayo ngenxa yempumelelo yayo ekuvuleni izitolo ezinophawu emhlabeni wonke.Kulula ukubona isitolo se-Nike ngelogo yaso yesiginesha ye-swoosh kanye nesikimu sombala oluhlaza okwesibhakabhaka nomhlophe.Ngalezi zitolo ezinophawu, abathengi bayakwazi ukuhlola lonke uhla lwe-Nike endaweni eyodwa, nenala yabasebenzi abanolwazi abakhona ukuze basize ekuthengeni okufundile.
Izitolo ze-Amazon Go ziguqule indlela okudayiswa ngayo, zivumela amakhasimende ukuthi avele angene, abambe akudingayo futhi aphume ngaphandle kokulinda ulayini noma ahlole umuntu ophatha imali Ngaphandle kwezitolo ze-Amazon Go, ezinye izinhlobo seziqalile ukusebenzisa ubuchwepheshe. ukwenza ukuzizwisa okudayisa kube lula.Isibonelo, izitolo eziningi zisebenzisa ukuzithengela nezinhlelo zokusebenza ezenza inqubo yokuthenga isheshe futhi ibe lula.Ngaphezu kwalokho, ezinye izinhlobo seziqalile nokunikeza imiklomelo yokwethembeka kwamakhasimende nezinhlelo zobulungu ezenza kube lula kumakhasimende ukuthola izaphulelo futhi onge imali njengoba ethenga.Kuyacaca ukuthi izitolo ezidayisayo zisebenzisa ubuchwepheshe ukuze zenze amasevisi azo agxile kumakhasimende futhi asebenze kahle.
Indlela Abathengi Abasabela Ngayo Kulwazi Olushintshayo Lwesitolo
Abathengi baya ngokuya bagxila ekululameni, okuholela ekusukeni ezitolo zezitini nodaka baye ekuthengeni ku-inthanethi.Ukuphendula, izitolo zezitolo nezitolo ezinophawu ziphendula ngokubheka izindlela zokuthuthukisa izinga lokuhlanzeka kwesitolo.Amaketango amaningi okuthengisa manje ayabona ukuthi kubalulekile ukugcina izinga eliphezulu lokuhlanzeka ukuze uthuthukise ulwazi lwamakhasimende kanye nokwethenjwa.Lokhu kuhlanganisa ukuhlanzwa okuvamile, ukuhlanza izindawo, kanye nokuhlinzeka amakhasimende nge-PPE efanele uma kudingeka.Ngokuthatha izinyathelo ezinjalo, abathengisi bangathuthukisa isithunzi sabo futhi bakhe ukwethembeka phakathi kwamakhasimende abo.
Ukuze ulwe nalo mkhuba, abathengisi abaningi bamukele imiklamo yesitolo emisha ehlanganisa ubuchwepheshe kanye nendawo ebonakalayo ukuze bakhe isipiliyoni sokuthenga esiyingqayizivele.Ukuhlanzeka kuvame ukukhathaza amakhasimende ezitolo, ngakho abathengisi bathathe izinyathelo ezikhethekile zokuthuthukisa izinga lokuhlanzeka kwezitolo zabo.Isibonelo, izitolo ezinebhrendi ezinemiklamo nezici ezihlukile manje seziyindawo evamile ukuze kuthuthukiswe ukwaneliseka kwamakhasimende.Ukwengeza, izitolo eziningi ziye zandisa ukusetshenziswa kwezinto zokuhlanza nemikhiqizo ekhethekile ukuze zithuthukise ukuhlanzeka kwezitolo zazo futhi zinciphise ingozi yamagciwane nokunye ukungcola okuyingozi.Ngokwenza lezi zinguquko, abathengisi bayakwazi ukuthuthukisa ulwazi lwamakhasimende futhi bakhe indawo yokuthenga enhle kakhulu.
Izitolo ezinophawu seziya ngokuya ziduma njengoba zinikeza amakhasimende ulwazi olujulile, lomuntu siqu olungakwazi ukuphindwa ku-inthanethi Ukwengeza, izitolo zokuthengisa ezinophawu nazo zingaba usizo ezinkampanini njengoba zingakwazi ukuhoxisa ulwazi lokukhangisa oluningi eshalofini lokubonisa kunalokho olungenziwa ku-inthanethi.Lokhu kungasiza ukudala umuzwa ogxile kakhulu futhi oqondene nawe kumakhasimende, okuwavumela ukuthi abe nokuqonda okujulile komkhiqizo nomkhiqizo.Ngakho-ke, kuyabonakala ukuthi kungani izitolo ezinophawu ziya ngokuya zithandwa emhlabeni wanamuhla.
Ikusasa Elikuphethe Ngokufakwa Kwezitolo
Njengoba ubuchwepheshe buthuthuka, izitolo ziya ngokuya zifaka imali ekubonisweni okusebenzisanayo ezisebenzisa izibonisi ezidijithali kanye neqiniso elibonakalayo ukuze zithuthukise ubuhle besitolo.Isibonelo, izitolo ezinebhrendi zisebenzisa izibonisi ezinkulu nezikhanyayo ukuze zengeze ubunkimbinkimbi kuzibonisi zazo futhi zithuthukise ukusebenzelana kwamakhasimende.
Ubuchwepheshe bezimpawu zedijithali buphinde busize ukuthuthukisa ukuzizwisa kwekhasimende ngokunikeza imininingwane yomkhiqizo enemininingwane nezici ezisebenzisanayo ezifana nokuboniswa kwamavidiyo nokubuyekezwa kwemikhiqizo.Ngaphezu kwalokho, i-virtual reality isetshenziswa kwezinye izitolo njengendlela yokuthuthukisa i-ambiance yesitolo nokudala ulwazi lokuthenga oluyingqayizivele.Yonke le ntuthuko isize ukuthuthukisa ukubukeka nomuzwa wezitolo, okuzenze zaba izindawo ezimema kakhulu amakhasimende ukuthi athenge.
Lokhu kuzovumela amakhasimende ukuthi abe nolwazi olunzulu ngemikhiqizo ayifunayo, ekugcineni akhulise ukuthengisa.Ngokwenza ngcono ikhwalithi yesitolo, izitolo ezidayisayo nezinegama zingakha indawo eyenza amakhasimende afune ukulibala futhi ahlole, kunokuba agijimele ukungena nokuphuma.Ngokuvela kwento engekho ngokoqobo, okwangempela okungathandwa kwabathelisi esikubona, kanye nezibonisi ezithuthukisiwe zedijithali, izitolo zingathuthukisa ukuzizwisa kwekhasimende nakakhulu.Ngokungeza ubuchwepheshe obusebenzayo, amakhasimende angathola kalula imikhiqizo emisha namasevisi okungenzeka ukuthi bebengawazi ngaphambilini.Ngale ndlela, izitolo zezitolo zingathuthukisa ukuthengisa ngokuvumela amakhasimende ukuthi abe nolwazi olujulile esitolo.
Ukwengeza, izitolo zizokwazi ukulandelela idatha evela kumakhasimende azo ukuze ziqonde kangcono izinto azithandayo futhi zivumelanise okunikezwayo ngendlela efanele Ngaphandle kwekhono lokulandelela idatha evela kumakhasimende, izitolo zezitolo nezitolo ezinophawu zingenza amakhasimende abone kalula imikhiqizo yawo ngokutshala imali kumasu okumaketha anjalo. njengemikhankaso yokuphromotha, ukukhangisa kwemidiya, nokubekwa kwemikhiqizo.Ngokwenza kanjalo, amabhizinisi angenza isiqiniseko sokuthi amakhasimende awo aqonda ukunikezwa kwawo ngokucacile futhi enze izinqumo ezinolwazi.
Sengiphetha
Ukuphetha, ukufakwa kwezitolo kushintsha indlela abathengi abathenga ngayo ezitolo, kunikeze umuzwa ohehayo futhi ogxile kakhulu.Kusukela kuzikrini ezisebenzisanayo nezibonisi kuya kokuhlangenwe nakho kwento engekho ngokoqobo, lokhu kufakwa kuklanyelwe ukusiza abathengisi bahlanganyele kangcono namakhasimende abo futhi babanikeze ulwazi abaludingayo ukuze benze isinqumo sokuthenga benolwazi.Abathengisi kufanele basebenzise lobu buchwepheshe ukuze baqinisekise ukuthi amakhasimende abo ane-sho enhle futhi ekhumbulekayo
Isikhathi sokuthumela: Dec-20-2022